Every year a bunch of students start at Miami Ad School with one dream: become one of the best creatives in the world. They always look for the best ideas, but the problem is that these ideas don't always come so easily.
For that reason, MAS has created The Worstfolio. An online portfolio where the best creatives in the world explain their worst campaigns from their first years of experience.
Now it is time to give hope to all the students who think that they are not good enough for this business. Because no creative is born a genius.
He is the most awarded Argentinian creative and the founder of Del Campo Saatchi & Saatchi, named as the "International Agency of the year" by Advertising Age magazine.
He has won 59 Cannes Lions, 47 CLIO awards and more than 250 FIAP awards.
In 1994, Santiago Lucero started working in advertising believing that it was a world filled with models and beautiful women. This could not have been further from the reality, soon he realized that instead of having fun with beautiful girls, he would have fun with beautiful briefs.
Today, Santiago Lucero is ECD and Creative Partner of Fallon London. He has won all the awards that a creative can win, including Cannes Lions, D&AD, One Show, CLIO awards and FIAP, and he is considered one of the best creatives of Argentina.
Born in 1962, Toni Segarra had a serendipitous start in advertising - working in his family’s printing business - but it marked the beginning of a stellar career as Spain’s top creative of the 20th century, although Toni dismisses it all as: “Very last century”.
He has worked in several Spanish agencies such as Viceversa, Delvico and Contrapunto, picking up countless advertising awards on the way, before creating his own agency, S.C.P.F. (“S” stands for Segarra), where he continued to consolidate his success and garner industry acclaim.
Toni was the creative muscle behind iconic advertising campaigns for brands such as BMW, IKEA and Vueling, and his accolades include the Cannes Gran Prix, Gold, Silver and Bronze Cannes Lions, One Show, Communication Arts, Grand Prize of the New York and London Festivals, FIAP, Clio, Eurobest, Laus, Epicas…In other words, if the award exists, he’s got one.
A writer by calling and humble man by nature, Toni considers himself to be “just a writer of ads”, although there are scant few in the world who can write them like he does.
Miguel always knew he wanted to work in publicity, even as a child. After 13 years working at Tiempo BBDO in 2010 he founded his own agency, Sra Rushmore. After being selected Agency of the Year several times, Sra Rushmore was chosen by the Spanish specialized press in 2010 as Agency of the Decade.
Miguel García Vizcaíno is considered one of the best publicists in Spain, having won a host of international prizes and sat on the jury of numerous festivals, including the Cannes Lions.
Guillermo is currently working as Executive Creative Director at Wieden & Kennedy São Paulo. As the eighth office to join the global network, the Sao Paulo location already works with client such as Nike, Coca Cola, Levi's and Heineken among others.
He has won several national and international awards at prestigious advertising festivals and has participated as a jury member at award shows including D&AD, Cannes, AICP, Clios, Art Director's Club, London International, FIAP, New York Festivals, El Ojo de Iberoamérica and El Sol.
Dieter De Ridder is a Senior Copywriter at Duval Guillaume Modem, Belgium. He works at Duval Guillaume Modem since 2009. Dieter has won numerous national and international awards (Cannes Lions, Eurobest, D&AD, The Clio Awards and The One Show).
Literally: ‘Push to add drama’ for TNT, the second most shared commercial ever, is just 1 example of Dieter’s prize winning work.
At the Cannes Lions of the last 2 years Dieter De Ridder and his team partner have won a total of 10 Lions - including 5 Gold Lions. Dieter was also named ‘Creative of The Year 2012’.
Mónica has spent her whole career at McCann Erickson Spain, which has become the only spanish agency to appear in the top 20 of the Gunn Report.
Mónica appears in the list of top talent from the big won creative ranking and is part of the recently created creative leadership collective (clc), the global creative advisory board of McCann worldwide to promote creative excellence throughout its network.
She has won more than 100 prizes at the most important advertising festivals. As a result of this mccann is the most successful spanish agency in terms of prizes won, for the third year running.
Juan Nonzioli is argentine and at 33 years old, after being in charge of the creative direction of Mccann and Y&R Madrid, is currently the creative director and founder of Shackleton, the agency which after only three years of existence is already one of the most successful in terms of awards, with Cannes Lions, Ondas, Soles, amongst others.
A judge at cannes, el Sol, CdeC, London awards, Notodopublifest and Laus, Nonzioli is a multidisciplinary creative who has been given awards by almost all the big festivals.
What’s more, Shackleton was the first ever winner of a Yellow Pencil of the D&AD in London, the most prestigious advertising award on a global level.